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Kyle Juszczyk, fullback for the San Francisco 49ers, is hardly the only person in his San Jose house excitedly awaiting his team’s Super Bowl matchup with the Kansas City Chiefs.
Kristin Juszczyk, his rising fashion designer wife, has a lot on her plate as well, juggling the ramifications of a new NFL licensing agreement with designing something distinctive, fashionable, and 49ers-red for her 30-year-old husband to wear to the game.
She may have already shown off her sewing and cutting skills to transform one of her husband’s No. 44 jerseys into a striking ensemble that will not only demonstrate her love for the 49ers but also validate that she is the team’s other breakout star this season, aside from Brock Purdy, as her captivating social media videos imply.
Since Taylor Swift stormed into Kansas City’s Arrowhead Stadium on January 13 wearing a red puffer jacket that Juszczyk tailored for her, the New York native—who met her NFL player husband ten years ago—has become the talk of the fashion and sports worlds.
“People are undoubtedly aware of Kristin. “I’m sure everyone will be focusing on her outfit for the Super Bowl and whether she’s created anything for the other celebrities in attendance,” Edited expert Krista Corrigan said. It almost seems like her Super Bowl as well, a Super Bowl for her company, in a way. It’s an amazing tale.
Millions more people are probably going to follow Juszczyk on social media prior to, during, and following the big game. Approximately 200 million adult Americans are anticipated to watch the Super Bowl at Allegiant Stadium in Las Vegas. Following Swift’s puffer coat photo, she attracted over 450,000 new Instagram followers. According to Kyle Juszczyk, she had a ton of requests for interviews from various publications, including Vogue and ESPN, which thrilled her and pleased him, The Athletic said.
Although the terms of Juszczyk’s new NFL license agreement are unknown, Forbes stated that it essentially permits the rookie designer’s Designs by Kristin label to sell apparel with NFL insignia. Until game day, it’s unclear if Juszczyk is actually designing clothes for other famous guests this time around. Swift is anticipated at the game, but it doesn’t seem possible that she would dress in Juszczyk’s attire while supporting the opposition.
However, according to Catharine Weiss, a professor of design and media at Lasell University in Massachusetts, Juszczyk’s personal story is compelling because it presents her as an ordinary person who began her business as a pastime, assembling her masterpieces on her dining room table.
According to Juszczyk’s website, she had learned to sew as a child but had never thought of making sewing her passion her business until she had an epiphany while designing costumes for her and her spouse for Halloween.
She said, “I had a feeling like I’ve never felt before.” “A sense that this is the right thing for me to do in life,” she remarked.
By chopping up her husband’s old T-shirts, No. 44 jerseys, and other 49ers memorabilia, Juszczyk started making trendy ensembles for game days that go beyond the standard T-shirts, jerseys, hoodies, and jackets that are available in stadium stores. Throughout the season, Juszczyk has been seen wearing corsets and bustier tops with 49ers themes, a sassy miniskirt with pleats in red and black, a glamorous denim duster coat adorned with a 49ers logo, and a formal Christmas party gown with a slender maxi skirt adorned with NFL patches made from a red plaid blanket.
After sharing her handcrafted designs with NFL-affiliated celebrities in the fall, Juszczyk’s efforts to turn them into a business gained momentum, according to The Athletic. Brittany Mahomes, the Chiefs quarterback’s wife as well as Swift’s purported new best friend, received a pair of white pants from her in November that had a Patrick Mahomes theme. Swift seemed to inherit the puffer coat from Brittany Mahomes.
